Chipotle: The Fancy Way

Brand Redesign

The first job I ever had was at Chipotle. It was the start of realizing what I wanted to do with my life. This was the first time other people, who I've never met, could see how seriously I take my passion, which is to create.

During my two years there, I learned so much. My purpose in life became clearer as I learned how to operate with people in a fast-paced manner, I discovered things I liked and disliked about certain careers, and I was able to think about what my purpose is in this life. 

Since then, I have worked for many different companies, but this company has always drawn me back. It taught me about brands, mission statements, values, and what makes a company truly successful.

In this project, I developed a visual representation of their brand as an upscale, fine dining restaurant.