Brand Refresh

Branding

Branding, in my opinion, is the most important aspect of a company.

In addition to creating a lasting impression on consumers, branding lets your clients and customers know what to expect from you. In essence, it is a way of making your company stand out from the competition. It helps to clarify what you have to offer that is unique. As a business, your brand should represent who you are and how you want to be perceived.

As part of this project, I rebranded a local chain restaurant in Orlando called Sus Hi Eatstation. After discovering them in 2020, I have been obsessed with them ever since.